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Campaign calculator

Campaign profit calculator

Free tool

See what one campaign earns, costs, and leaves as profit, plus its break-even ROAS.

Your ad results
$
· optional
$

Or fill in average order value instead

· optional
What a sale costs you
$

What a customer pays per order

$

What the product costs you, per sale

· optional
$

What you pay to ship one order

· optional
$

Packaging, fulfilment, per sale

· optional
%

Card or payment processor fee

· optional
%

Share of orders refunded

3AdvancedFixed costs, repeat purchases, target margin
· optional
$

Agency, creatives, tools

· optional

Over a customer’s lifetime

· optional
%

Profit you want to keep per sale

Enter your numbers to see your profit

Needs sales, average order value, product cost per sale and ad spend. Results update as you type.

Revenue

—

Sales × Average order value (or as entered)

Ad spend

—

Amount spent

Profit

—

After all costs

ROAS

—

Revenue ÷ ad spend

Ad performance

How efficiently your ads turn money into clicks and sales.

CPM

—

Cost per 1,000 impressions

Needs ad spend and impressions.

CPC

—

Cost per click

Needs ad spend and link clicks.

CTR

—

Click-through rate

Needs link clicks and impressions.

Conversion rate

—

Sales per click

Needs sales and link clicks.

CPA

—

Cost per acquisition (ad cost per sale)

Needs ad spend and sales.

Where the money goes

From revenue to what you actually keep.

The breakdown appears once revenue and costs are filled in.

Gross profit

—

After product costs, before ads

Needs sales, average order value and product cost per sale.

Cost of sales

—

Product, shipping and fees

Needs sales, average order value and product cost per sale.

Refunds

—

Revenue given back

Needs sales and average order value.

Profit margin

—

Profit as % of revenue kept

Needs sales, average order value, product cost per sale and ad spend.

ROI

—

Return on marketing investment

Needs sales, average order value, product cost per sale and ad spend.

Break-even

The line between making and losing money on your ads.

Break-even ROAS

—

Minimum ROAS to not lose money

Needs average order value and product cost per sale.

Break-even CPA

—

Max acquisition cost

Needs average order value and product cost per sale.

Margin before ads

—

Contribution margin

Needs average order value and product cost per sale.

CPA headroom

—

Room left per sale

Needs average order value and product cost per sale.

Break-even conversion rate

—

Minimum to not lose money

Needs average order value and product cost per sale.

Target CPA

—

Max ad cost per sale at your target margin

Needs average order value and product cost per sale.

Target ROAS

—

ROAS needed for your target margin

Needs average order value and product cost per sale.

Customer lifetime value

What a customer is worth over all their purchases, and how much you can afford to win one.

CLV

—

Customer lifetime value

Needs average order value and product cost per sale.

LTV:CAC

—

Lifetime value vs acquisition cost

Needs average order value and product cost per sale.

Max profitable CAC

—

Most you can pay per customer

Needs average order value and product cost per sale.

Required conversion rate

—

Needed for your target

Needs average order value and product cost per sale.

Lifetime revenue

—

Revenue per customer, all purchases

Needs average order value.