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For e-commerce brands, media buyers and agencies

Stop guessing if your ads are profitable.

AdMargins shows your true profit, your break-even CPA and ROAS, and the most you can afford to spend to win a customer. Then it tells you which campaigns to pause, fix and scale.

Calculate your profitSee how it works

Free calculators, no sign-up. Your numbers stay in your browser.

Your break-even in 10 seconds

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You can spend up to $65.00 to win a customer.

Break-even ROAS: 1.54×

$100.00 price − $35.00 costs per order = $65.00 left for ads.

Example values. Change them to yours.

Open the full calculator

Revenue is not profit

Your ROAS looks good. Is your business actually profitable?

Product costs, shipping, payment fees and refunds come out of every sale before your ads are paid for. A campaign can show a healthy ROAS and still lose money. AdMargins does the maths for every campaign.

Example campaign: “Interests – Hiking” (demo data)

Ad spend
$1,400.00
ROAS
2.20×
Looks healthy
Break-even ROAS
1.95×
After 35% product cost, fees, shipping, 8% refunds
Actual profit
$177.02
$1,400.00 spent to earn $177.02

Above break-even but below the 10% target margin. AdMargins flags it as Below target before it eats your budget.

The app

Every campaign’s real profit, not just its ROAS

Import your Meta, Google Ads and TikTok exports. AdMargins applies your costs and shows profit per campaign and channel against your break-even line.

Explore the demo
Northwind Outdoor Co. · 09/2026 · demo data

Revenue

$78,034.00

Profit

$12,429.85

ROAS / break-even

3.20× / 1.96×

Profit by campaign

Profit by campaign
Advantage+ Shopping$3,269.59
Prospecting – Broad$1,403.14
Prospecting – Lookalike 1%$1,835.92
Catalog – Dynamic retargeting$1,159.77
Retargeting – 30 days$1,753.22
Interests – Hiking$177.02

How it works

From a quick answer to a weekly habit

  1. Step 1

    Find your break-even

    Enter your price and costs in the free calculator. See the most you can pay per customer and the ROAS you need, with the maths shown.

  2. Step 2

    Import your ad data

    Export from Meta, Google Ads or TikTok and drop the file in. Set your costs once; AdMargins calculates the profit of every campaign.

  3. Step 3

    Know what to do next

    Every campaign is sorted into pause, improve or scale, with the money at stake. Track profit month by month and share clear reports.

Features

Everything you need to advertise profitably

Answers in money, not vanity metrics.

Break-even CPA and ROAS

From your real costs: product, shipping, fees and refunds. Know your limit before you spend.

Profit per campaign

Every campaign marked Profitable, Below target or Losing money, across Meta, Google Ads and TikTok.

Action plan

What to pause, improve and scale, and how much the losing campaigns cost you this month.

Scenarios and forecasts

What happens if you double the budget, CPA rises 20% or conversion improves? See the profit before you commit.

Trends and reports

Profit month by month, campaigns that keep falling, and clear reports for clients or your team, in 6 languages.

Formulas you can check

Every number explains itself. The maths is checked by hundreds of tests and an independent audit.

Reports

Reports people actually read

For agencies, freelancers and teams: this is a real report, generated from demo data. Add your logo and colours on the higher plans.

YYour Agency

Advertising profit report

Northwind Outdoor Co.

September 2026 · Meta and Google Ads

Revenue

$78,034.00

▲ 17.6%

Ad spend

$24,350.00

▲ 9.7%

Profit

$12,429.85

▲ 44.1%After all costs

ROAS

3.20×

▲ 7.2%Break-even 1.96×

Summary

Northwind Outdoor Co. spent $24,350.00 on advertising and generated $78,034.00 in revenue, a 3.20× ROAS.

After product costs, payment fees, refunds, fulfilment and $3,000.00 in other costs, the ads made $12,429.85.

Break-even ROAS is 1.96×. 9 of 11 active campaigns are above it; 2 lost $938.70 combined.

Profit is up 44.1% compared with the previous period.

Profit by channel

ChannelSpendRevenueROASProfit
Meta$18,750.00$53,724.002.87×$8,659.96
Google Ads$5,600.00$24,310.004.34×$6,769.89

Each platform reports its own sales. A customer who saw ads on more than one platform can be counted by each, so channel totals may add up to more than actual orders.

Profit by campaign

After product costs, fees, refunds and fulfilment.

Top 10 of 11 by spend.
Profit by campaign
Advantage+ Shopping · Meta$3,269.59
Prospecting – Broad · Meta$1,403.14
Prospecting – Lookalike 1% · Meta$1,835.92
Catalog – Dynamic retargeting · Meta$1,159.77
Retargeting – 30 days · Meta$1,753.22
Interests – Hiking · Meta$177.02
Creative test – UGC · Meta-$395.19
Brand – Video views · Meta-$543.51
Shopping – All products · Google Ads$2,085.56
Performance Max · Google Ads$399.69

Notes from Your Agency

Advantage+ and branded search carried the month. We’re pausing the brand video campaign, moving its budget into Advantage+, and testing new UGC hooks before scaling that line again.

How profit is calculated

Profit = revenue − refunds (8.0%) − product costs (35.0% of net revenue) − payment fees (2.9%) − fulfilment ($6.50 per order) − ad spend − other costs ($3,000.00). Revenue and purchases are as reported by Meta and Google Ads. Break-even ROAS is the ROAS at which profit is exactly zero after these costs.

Prepared by Your Agency · Oct 2, 2026

Pricing

Start free. Pay when it pays for itself.

The calculators are free for everyone, no account needed. Plans are monthly and you can cancel anytime.

Early access: every feature is free to try right now. Payments open when accounts launch. Until then you can use every plan’s features on this device at no cost, and nothing is charged. Your data stays in your browser.

Starter

$10/month

Free for 3 months, then $10/month

For one store or brand.

  • 1 brand
  • Meta, Google Ads & TikTok imports
  • Profit per campaign vs break-even
  • Action plan: what to pause, fix and scale
  • Profit reports with AdMargins branding
Start free
Recommended

Pro

$35/month

For media buyers and growing brands.

  • Up to 3 brands
  • Everything in Starter
  • True profit check: real store sales vs platform claims
  • Profit trends and campaign history
  • Budget forecasts and period comparison
  • Recommended next steps in reports
Try it in the demo

Business

$70/month

For freelancers and small agencies.

  • Up to 15 brands
  • Everything in Pro
  • White-label reports: your logo, your colours
  • No AdMargins branding
Try it in the demo

Agency

$160/month

For agencies with many clients.

  • Unlimited brands
  • Everything in Business
  • Report pack: every monthly report on one screen
  • Portfolio: profit across all brands, with CSV export
  • Team access when accounts launch
Try it in the demo

Prices in USD, excluding VAT/sales tax where applicable. Compare all features

Free tools

Free calculators, no sign-up

Use them for quick answers on a sales call, or share them with clients.

Break-even ROAS calculator

Enter price and costs, get the ROAS and the most you can pay per sale.

Campaign profit calculator

Spend, clicks and sales in; profit, CPA, ROI and customer value out.

Scenario planner

Compare budgets, CPMs and conversion rates side by side.

FAQ

Questions advertisers ask

Is AdMargins free?

The calculators are free for everyone, with no account. The Starter plan begins with a free period; see the pricing. Plans are monthly and you can cancel anytime.

Do I need to connect my ad accounts?

No. Export a CSV and drop it in; the platform and columns are detected for you. Direct connections that import automatically are planned; CSV import will stay available.

Which languages can reports be in?

English, German, French, Spanish, Dutch and Italian, set per client, with each country’s number and date formats. Your own notes are included as you write them.

Where is my data stored?

Right now, in your own browser only: nothing you enter is uploaded to our servers. Shared links carry the numbers inside the link itself. Cloud accounts with sync are coming; we’ll update this answer when they launch.

How is profit calculated?

Revenue minus refunds, product costs, shipping, payment fees and ad spend, using the costs you enter. Every formula is published on our methodology page and explained next to each number in the app.

Is it accurate?

All calculations come from one tested engine, checked by hundreds of automated tests and an independent audit that recomputes every formula with exact decimal arithmetic. Results are only as accurate as the costs you enter and the revenue the ad platforms report.

Who is it for?

E-commerce owners and marketers who run their own ads, media buyers, freelancers and agencies. Agencies get white-label client reports, a report pack and a portfolio view on the higher plans.

See your break-even in under a minute.

Free, no sign-up. Import your ad data when you’re ready.

Calculate freeExplore the demo